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Luvia
Product
Created by a glass artist local to Seattle, Luvia is more than just a water filtration pitcher. It’s a celebration of the natural world — an example of how elegance and sustainability can coexist in perfect harmony.
Crowdfunding Campaign Page
Ahead of their launch on Kickstarter, I wrote copy and recommended visual concepts for Luvia's landing page for lead generation, which achieved an email signup conversion rate of 23%. I also crafted copy for Facebook and Instagram ads. Next, I wrote their Kickstarter campaign page, which attracted $71,753 in pre-orders. This client had a smaller budget than others, but we ran a highly cost-effective campaign. Luvia was featured on Gordon Ramsay's Food Stars. For this project, I especially enjoyed the opportunity to appeal more to emotion with my writing, adopting an almost poetic tone at times.
